Aflac is a brand, too. A successful brand that many people recognize. But the duck and the funny commercials have hindered our brand awareness. People hear Aflac and they think of insurance... some kind of insurance. Health insurance probably...
So when you contact a business on behalf of Aflac, they will probably say "Yes, I know Aflac. And we already have insurance. Plenty of insurance." In the 10 seconds you have on the phone, you won't have time to educate them on how Aflac insurance is different.
But Everwell is a brand they don't recognize.
When Uber started, no one knew what it was or what it did. When a trusted advisor explained how it worked, consumers thought "Wow, that's a great idea!" Brand awareness came into being. Even competitors like Lyft and Sidecar have to deal with the fact that general brand awareness lies with Uber. When people think of app-driven rideshare, they first think of the word "Uber." You'll even hear the word "Uber" used as a verb. That's powerful branding!
Just like launching a new startup, you must present Everwell a new brand to your consumers. You're not a representative of an old insurance company. You're part of a young, energetic team launching a new, free technology for small businesses.
What is Everwell?
- A free, portable, paperless, web-based business platform
- Allows businesses to offer health and life benefits to employees free of charge (including those not available on Covered California)
- Employees get to access reduced (group) rates for most benefits
- Employers get a tax break
What comes with the Everwell partnership?
- 1-on-1 education with a licensed health and life agent
- Benefit statements
- COBRA administration
- IRS Section 125 cafeteria plan
- No cost and no long-term commitment.
So... what's that again?
Everwell is a portable web-based platform for small businesses. Our technology will allow you to offer employees group-rate benefits free of charge. It's paperless. There's no long-term commitment. And by doing so, you're going to get a tax break.
[Use your phone or tablet to show them the EVERWELL PAGE HERE:]
Sounds like a no-brainer, right? (Well, see here to learn why people say no, and how to handle objections.)
